We all see grandiose advertising campaigns every day. From billboards to highly produced TV commercials, it’s all right in our faces all the time. If you’re trying to grow a small, local business, it’s easy for your eyes to get big and want to advertise on that same scale. However, jumbo-sized marketing campaigns aren’t what will effectively grow your business. Instead, you need hyper-local marketing strategies that are designed to grab the attention of your immediate customers and target demographic. At GeoReach, this is what we do. Keep reading for five facts about the services and how we can help your business.
GeoFencing targets a specific area
If you’re looking to sell products or provide services to customers in a specific area, GeoFencing is what you want. With our GeoFencing services, we’ll draw a virtual line around a specific area where you want to attract customers. This is done by identifying a specific city, zip code, or county that you serve with search engines and websites. This makes it easier to limit advertising impressions to those who you’re specifically looking to appeal to as well as providing immediate feedback for those searching for businesses like yours.
GeoTargeting hones your demographic
Similar to GeoFencing, GeoTargeting is designed to narrow optimize your digital marketing efforts to those whom you’re looking to sell. However, GeoTargeting narrows your market even more by honing in on specific demographics. This can include age, income, education, and even search habits. GeoTargeting helps to maximize efficiency with your marketing efforts and budget so you increase the number of leads for every dollar you spend.
Connected TV goes beyond cable
A connected TV (CTV) is a TV or device that’s connected to the internet and use to stream any kind of content. This includes YouTube and services like Hulu, Peacock, and others that run advertisements to help subsidize the costs of the platform. You can run GeoTargeted ads with streaming services to reach those in your region who use them. This is how you get ads for your local plumber when watching a nationally broadcasted show.
OTT advertising means freedom for you
Beyond advertising on YouTube and streaming services, you can get your ads in front of your target demographic on video game platforms, websites, and even mobile apps with OTT (over-the-top) advertising. Similar to subsidizing the costs of streaming services, many mobile apps are available for free to the user by accepting advertisements. It’s become an accepted part of using free apps and games that ads will appear within the user interface, so you don’t have to worry about your ad creating a negative option for your business.
Email marketing still works
Many of us get hundreds of emails every day. While most of these emails end up in our spam folder, there are some that come through that will catch our attention with useful information or deals for real products we can use. Although it can easily get lost in a cluttered inbox, email marketing still has a large impact on customers and the buying decisions that they make on a daily basis. You can get your business directly into the hands of your customer and drive more sales with effective email marketing campaigns.
Schedule a call
If you’d like to learn more about how hyper-local marketing strategies with GeoReach can benefit your company, schedule a call with our team today. You can send us an email directly at matt@georeach.net or send a message using our online contact form. If you’d prefer, call us directly at 203-816-1574. We proudly serve businesses in Connecticut looking to reach their targeted buying audience.
